Although Odoo and BaseLinker partially fulfill overlapping roles in the e-commerce ecosystem, their functional scope, operating philosophy, and target audience differ significantly. In this article, we provide an expert comparison of these solutions as competing options for e-commerce companies on the Polish market. We will analyze the full range of functionalities - from multichannel sales management, through warehouse, accounting, CRM, HR, production, returns and shipping handling, to less obvious areas. We will also consider different types of companies (D2C online stores, B2B models, manufacturing enterprises selling online, and omnichannel companies with offline sales as well) and evaluate how well each solution meets their needs. Furthermore, we will discuss issues of scalability, customization and development potential (open-source code, custom modules, integrations), implementation flexibility, costs, technical support, and the future development of the systems. The analysis is based on the official documentation and sources of Odoo and BaseLinker, complemented with market knowledge - in order to provide reliable information for e-commerce managers and business owners seeking the best solution.
Odoo - a comprehensive open-source ERP system
Odoo is a versatile, integrated ERP (Enterprise Resource Planning) system originating from Belgium, which has gained worldwide popularity - including in Poland. Its key distinguishing features are modular architecture and openness: Odoo provides full source code and allows almost unlimited customization to the company’s needs. In practice, Odoo is a package of dozens of business applications covering virtually all areas of enterprise operations. According to the official website, the system includes, among others: CRM, eCommerce, accounting, inventory (warehouse), point of sale (POS), project management, and many other modules. Thanks to this, Odoo is able to meet “all the needs of a company” in one consistent environment.
The key advantage of Odoo is full integration of data and processes while maintaining simplicity of use. Modules such as sales, warehouse, purchasing, accounting, or customer service work on a common database, so all departments of the company have access to current, consistent information in real time. For example, when an order is confirmed in the sales module, the system can automatically reserve goods in the warehouse, generate a sales invoice in accounting, and create a task for the shipping department - without the need to manually transfer data between different programs. This centralization eliminates information silos and reduces the risk of errors, as highlighted in Odoo’s official materials.
Modularity and scalability
Odoo allows a company to start with basic modules and then add more applications as the business grows, without losing system integrity. This flexibility means that Odoo can be used both by smaller online shops taking their first steps in automation and by large omnichannel enterprises. As the scale of operations grows, there is no need to migrate to another system - it is enough to “plug in” the missing modules or users. Importantly, Odoo has a huge ecosystem of extension applications - in addition to official modules, there are over 2,500 additional modules created by the community and partners, which can be deployed depending on the needs.
The platform is known for its flexibility, scalability, and ability to adapt to the unique requirements of an enterprise. Developers have access to documentation and tools, can modify the interface, create their own data models, or automate business processes using the built-in Studio mechanism or by writing Python modules. Access to the source code removes the restrictions typical of closed systems - the client is not “tied” to the vendor, because they always have full control over the application and data. Odoo uses an open database (PostgreSQL) and no proprietary formats, which means the company owns its data, and the solution can be hosted either in Odoo’s cloud or on local infrastructure / any server of choice.
Broad functional scope
As a fully-fledged ERP, Odoo includes functions that go far beyond e-commerce itself. Below we list the key areas and modules offered by Odoo, along with their relevance for companies in the trade sector:
- Multichannel sales and eCommerce: Odoo has its own Website/eCommerce module, which allows you to build an online store integrated with the rest of the system (warehouse, payments, CRM, etc.). It is an all-in-one tool - from managing the product catalog and pricing, through the cart and online payments, to shipping management. Importantly, Odoo can also serve as a back-end for stores built on other platforms. Integrations are available, for example, with Shopify or Magento, so Odoo can act as the ERP system in the background while the store’s front-end remains on the current platform. This hybrid architecture allows a company to benefit from the best of both worlds - for example, an attractive store platform for customers and a powerful ERP back-end for handling internal processes.
Odoo can automatically synchronize information between the store and the ERP: inventory levels, orders, shipping statuses, and returns can be exchanged both ways in real time.
In addition to the online channel, Odoo supports offline sales - the Point of Sale (POS) module enables handling transactions in a physical store or point of sale, with integration of fiscal devices, barcode scanners, and receipt printers. Thanks to this, companies operating in an omnichannel model (online + physical stores) can keep all products, stock levels, and transactions in a single system.
- Warehouse management (WMS) and logistics: Odoo offers an advanced Inventory module for managing stock and warehouse operations. It supports multiple warehouses and locations, inter-warehouse transfers, batch and serial number tracking, minimum stock levels, and automatic purchase orders from suppliers (based on replenishment rules or MRP).
For e-commerce companies, it is crucial that multi-warehouse support is a standard function of Odoo - the system can manage stock across different locations (e.g., central warehouse + retail stores) and assign orders to specific warehouses based on defined rules.
Odoo also supports processes such as goods receipt, order picking, packing, and shipping - it is possible to define routing paths of warehouse operations (e.g., inbound -> stock -> outbound) and use advanced options such as cross-docking or wave picking.
The system integrates with barcode scanning devices and can run on tablets/phones in the warehouse (via a browser or dedicated app - in Odoo 16, improvements were introduced to the mobile WMS interface).
In terms of shipping logistics, Odoo enables integration with courier companies (through modules or APIs) - generating shipping labels, tracking parcels, and automating customer notifications. Although Odoo does not come with all local courier integrations preinstalled, there are many community-developed modules for popular carriers in Poland (e.g., InPost, DPD, DHL, etc.).
In summary: Odoo provides a fully-fledged WMS system as part of its ERP, enabling comprehensive supply chain management from supplier to customer.
- Accounting and finance: One of Odoo’s strongest pillars is the Accounting module - an accounting system fully integrated with sales, purchasing, inventory, and banking. Odoo Accounting allows you to maintain the general ledger, chart of accounts, register sales and purchase invoices, reconcile payments, and generate VAT declarations, balance sheets, profit & loss statements, etc.
Importantly, Odoo has localization packages that adapt the accounting module to legal requirements in a given country. In Poland, these include modules adding specific documents and reports (e.g., JPK - Standard Audit File for Tax, EU VAT files, CIT declarations), the Polish standard chart of accounts, integrations with e-Deklaracje systems, and support for the split payment mechanism. Thanks to this, Odoo can serve as the main financial-accounting system for a company operating in Poland, ensuring full compliance with regulations.
Invoicing in Odoo is automated - sales invoices can be generated automatically based on orders or deliveries (depending on the workflow), and the system controls document numbering and records.
For e-commerce, important features also include multi-currency support (with exchange rate updates), bank statement import and payment reconciliation, as well as returns and credit notes. In case of product returns, Odoo can generate warehouse return documents and automatically create a credit note linked to the original sales invoice - ensuring order in documentation and accounting compliance.
All these functions are available in one system, eliminating the need to duplicate data between a separate invoicing program and inventory.
- CRM and customer service: Odoo includes a comprehensive CRM (Customer Relationship Management) module for managing customer relationships and the sales funnel. It allows you to register leads (potential customers), track opportunities, plan sales activities, and eventually convert won opportunities into orders.
For B2B companies or those selling higher-value products (requiring sales reps), this is an invaluable tool - something BaseLinker lacks entirely.
Odoo CRM is fully integrated with the rest of the system: for example, quotations created in CRM can reference products from inventory, and once accepted by the customer, they automatically become sales orders.
Odoo also supports marketing campaigns, contact management, customer segmentation, and automation of certain actions (e.g., sending emails).
Beyond CRM, Odoo offers after-sales service modules - e.g., Helpdesk for managing service requests/returns or Live Chat for communicating with customers on the website.
This enables companies to centralize customer communication in Odoo - from the first contact, through sales, to after-sales service.
Importantly, Odoo provides a 360° customer view - in one place, you can review a client’s transaction history, open opportunities, tickets, invoices, payments, etc. Such data consolidation makes personalized customer service and accurate business decisions easier.
- Manufacturing (MRP) and supply chain management: For companies that not only trade but also manufacture goods, Odoo provides the Manufacturing module. It allows defining Bills of Materials (BOMs) and routings, and then planning and recording production orders.
The system can automatically reserve components from inventory for production orders, indicate material shortages, and generate purchase orders to suppliers.
Integration of production, inventory, and purchasing modules makes Odoo a full MRP II/ERP system for manufacturing plants, combining inventory planning with order execution and cost control.
BaseLinker has none of these functions - a manufacturing company would therefore need a separate ERP to manage production. In Odoo, however, production is naturally connected with sales: for example, it is possible to accept pre-sale orders for products and automatically trigger production processes for those orders (make-to-order).
Odoo also supports supplier and procurement management through the Purchase module - it is possible to automate purchase order generation, maintain a supplier register, manage price lists and terms, and analyze supplier performance.
Thus, the entire supply chain (purchasing -> warehouse -> production -> sales) is handled within a single system.
- Project and service management: Odoo offers the Project module for managing projects, tasks, and tracking time (timesheets). This is useful for companies executing internal projects or providing services to clients.
Integration with the sales module allows linking project tasks with contracts and invoicing services based on actual working time. While not critical for e-commerce, this is valuable for IT companies, agencies, or integrators.
- HR and workforce management: In the HR area, Odoo also provides useful applications - the Employees module for employee records, Leaves for managing holidays and absences, Expense for handling employee expense claims, and Recruitment for running hiring processes.
Although full payroll support is not available by default in all localizations (partners provide payroll modules for Odoo in Poland), HR administration and “soft HR” can be managed within the system.
BaseLinker does not touch this area at all - it does not manage employees or their rights (beyond a simple user accounts mechanism for the panel). In larger companies, where organizing team work, leave requests, and workflows is important, Odoo will be much more helpful.
Technology and integrations
Odoo is a web-based platform (runs through the browser) and can be installed locally or used in the cloud. Thanks to its open API (XML-RPC/JSON-RPC), Odoo can be integrated with any external system. There are many ready-made integration connectors - both for e-commerce platforms (e.g., Magento, Shopify, WooCommerce) and for marketplaces or payment systems. Interestingly, there are also modules integrating Odoo with BaseLinker, for those who would like to use both systems in tandem - for example, modules on the Odoo App Store such as BaseLinker Connector, which synchronize orders and stock levels between Odoo and the BaseLinker panel. This demonstrates the flexibility of Odoo - it can be used either as a central system connecting all sales channels (independently, without BaseLinker) or as an internal ERP cooperating with an external e-commerce platform such as BaseLinker.
Licensing and costs of Odoo
Odoo comes in two main editions: Community (open-source, free) and Enterprise (commercial version with additional features and official support). The Community edition is 100% free and provides access to core ERP functionality, but some advanced modules (e.g., the full accounting module, IoT modules, MPS/MRP logistics, usability enhancements) are available only in Enterprise. The commercial model of Odoo is quite transparent and beneficial for growing companies: fees are charged per active user (monthly or annually), not depending on turnover, transaction volume, nor hidden functional costs. As Odoo puts it: “No usage-based fees, no extra feature purchases… one price per user - everything included.” This means a company pays a fixed amount per user (who can use all necessary modules). In the context of comparison with BaseLinker, this is a significant
difference - Odoo costs are predictable and mainly tied to the number of employees using the system, while BaseLinker costs depend on order volume and turnover (more on this below). Odoo Enterprise also provides, as part of the fee, access to updates and technical support (as well as hosting in Odoo’s cloud for SaaS customers). On the other hand, when choosing the free Community edition, the company must manage the system on its own and possibly rely on community or partner support - which can still be cost-effective for firms with their own IT team.
In conclusion, Odoo emerges as a comprehensive, “tailor-made” ERP/CRM solution for e-commerce, integrating all processes in one system - from online store to accounting and production. Its strengths include vast functionality, modification flexibility, no technological limitations, and global scale (over 15 million users worldwide, including many implementations in Poland through a partner network). Of course, implementing Odoo requires commitment (often in cooperation with an implementation partner) and proper project management, but the result is a unified IT ecosystem in the company. For businesses seeking a long-term, scalable ERP solution, Odoo is an attractive option.
BaseLinker - e-commerce integration and sales management platform
BaseLinker (recently promoted under the name Base.com) is a solution with a completely different nature than Odoo. It is a specialized SaaS platform created in Poland with e-commerce sellers operating across multiple channels in mind. BaseLinker is often referred to as an OMS (Order Management System) or an integration system, as its main purpose is the connection of various sales channels and related services in a single administrative panel. The guiding slogan of BaseLinker - “Connect sales channels, manage them from one place” - accurately reflects its function. In practice, BaseLinker enables integration of an online store (built on platforms such as PrestaShop, Shoper, WooCommerce, Shopify, etc.) with marketplace portals (such as Allegro, Amazon, eBay, Empik Marketplace, and many others), as well as with courier (shipping) companies and other e-commerce tools. All orders from the store and marketplaces flow into a single order panel in BaseLinker, where they can be processed under a unified workflow. This is a huge convenience for multichannel sellers - instead of logging separately into the store panel, Allegro account, Amazon account, etc., the seller sees all orders in one list. This even applies to orders placed by phone or in person - they can be manually added into BaseLinker to maintain a complete sales overview. As a result, online sales management becomes simpler and faster, which BaseLinker emphasizes in its materials.
E-commerce and omnichannel functionalities
BaseLinker offers a range of modules that facilitate the daily handling of online sales.
- The Order Manager: is the central module where orders from all integrated channels flow in. They can be filtered, assigned statuses (e.g., “new,” “packed,” “shipped,” “returned” - statuses are customizable), merged, annotated, etc. BaseLinker allows you to define your own Automatic Actions - rules that respond to events and perform operations on orders. For example, you can set the system so that once an order is marked as paid, it automatically changes its status, sends a confirmation email to the customer, and prints the documents. According to BaseLinker, many tasks such as sending customer notifications, updating statuses, issuing invoices, generating shipping labels, or printing documents can be done fully automatically, relieving staff workload. This process automation is one of the greatest advantages of BaseLinker - it reduces manual work, speeds up order processing, and minimizes errors. As BaseLinker highlights, using the Packing Assistant and automatic actions can reduce parcel preparation time several times over. The Order Manager is intuitive and designed to handle large daily order volumes.
- Sales on marketplaces: BaseLinker not only imports orders from marketplaces but also facilitates listing products on multiple platforms simultaneously. It has a module for bulk listing of auctions/products - you can prepare an offer (e.g., description, images, price) and publish it at once on Allegro, eBay, Amazon, etc. The system can pull products from the connected store or from the BaseLinker warehouse as the source of the offer. Importantly, BaseLinker ensures synchronization of stock levels and prices across all platforms: if a product sells on Allegro, the system decreases its stock in the warehouse and optionally updates availability in the store as well as closes offers on other marketplaces when stock reaches zero. This helps avoid the risk of overselling the same item across different channels. Marketplace integrations include Allegro (where BaseLinker is very popular among sellers), Amazon, eBay, Empik, OLX, Shopee, and dozens of others - BaseLinker continuously expands the list of supported platforms. The seller can manage all offers from one panel - e.g., bulk change prices or descriptions across multiple listings. In practice, BaseLinker serves here as a multichannel hub - a single place to control multichannel sales.
- Warehouse and product management: BaseLinker has a built-in Product Manager, which can be treated as a simplified warehouse/PIM system. It allows you to create a product database (names, descriptions, images, prices, stock levels, variants) independent of the online store. Importantly, the Product Manager combines the functions of ERP, WMS, and PIM. In one place you can control product stock levels, their prices across different channels, create bundles and variants, and issue warehouse documents (e.g., transfers, releases) related to orders. BaseLinker also allows product reservation for orders awaiting payment (to avoid selling to someone else). Notably, in 2023 BaseLinker introduced support for multiple warehouses within the Product Manager - the user can connect several independent warehouses (e.g., own warehouse and an external fulfillment warehouse) and manage their stock from the BaseLinker panel. This functionality addresses previous limitations (in the past BaseLinker operated with a single global stock per product). A picking and packing module (the so-called WMS App) was also added - a mobile application allowing warehouse staff to scan order and product codes during order picking and parcel packing, which minimizes errors. BaseLinker reports that thanks to this it is even possible to take a photo of the packed parcel (assigned to the order) as proof of correct contents. As a result, BaseLinker increasingly resembles a lightweight warehouse system dedicated to e-commerce, although it does not match the sophistication of dedicated ERP/WMS (e.g., no advanced procurement processes or detailed accounting records of goods). For small and medium-sized online stores, however, such a convenient product database may be entirely sufficient.
- Shipping and logistics handling: A very strong feature of BaseLinker is integration with over 20 courier companies and logistics operators. The Shipping Management module allows you to send parcels with different carriers from a single panel without the need to log into their separate platforms. With just one click (or an automatic action), BaseLinker can create a shipment in the system of, for example, InPost, DPD, or DHL, generate an address label, and prepare it for printing. Bulk parcel dispatch (batch generation of labels for multiple orders at once) is possible, saving time at larger scales. BaseLinker automatically transfers the tracking number to marketplaces and the store (updating the order status to shipped). Additionally, the system can send customer notifications about parcel status changes (e.g., an email or SMS with the tracking number) and also allows customers to check the status on a dedicated order page. In practice, BaseLinker thus serves as a simple TMS (Transport Management System) for e-commerce. For sellers shipping parcels by many different methods (e.g., courier, parcel lockers, postal services, etc.) this is a huge convenience and labor savings. There is no need to manually enter data into the courier’s application - all information (addresses, parcel weight, preferred service) can be pulled from the order according to set rules. Moreover, BaseLinker offers its own BLPaczka service (a shipping intermediary) and integrates with courier brokers, which allows especially smaller stores to benefit from attractive shipping rates without individual contracts.
- Invoicing and sales documents: Although BaseLinker is not a full accounting system, it has an extensive Accounting / Settlements module related to handling sales documents. Users can issue VAT invoices, receipts (fiscal and non-fiscal - so-called e-receipts), pro forma invoices, advance and final invoices, as well as credit notes directly from the panel. Issuing can be done manually (e.g., individually from the order view) or automatically - BaseLinker allows you to define rules for automatic document issuance for new orders or status changes. According to the official documentation, the system can completely eliminate manual invoice issuing, generating them quickly and error-free based on order data. The generated documents are stored in a register and can be downloaded, printed, or sent to the customer by email. BaseLinker also provides returns handling in terms of documents - it allows easy issuance of a sales invoice correction or cancellation of a receipt when the customer returns goods. Thanks to this, the seller can maintain a complete archive of sales documents in one system, keeping order and control over invoice numbering, even if sales take place across multiple channels simultaneously.
- Integration with accounting and ERP systems: An important aspect of BaseLinker is that it can cooperate with an external ERP or accounting system used by the company. For more complex e-commerce businesses, BaseLinker often acts as an “overlay” on the existing ERP - it handles the integration of sales channels and the collection of orders, then passes key data to the company’s ERP (e.g., Subiekt GT, WF-Mag, Comarch Optima, SAP Business One, or others) for further settlement or warehousing. BaseLinker provides an API and a system of integration plugins. According to the official knowledge base, there are already nearly 30 integrations with popular ERP systems in Poland. These integrations are usually provided by third-party companies (partners) and take the form of small intermediary applications installed on the local server, which communicate with the BaseLinker API and the ERP database. Thanks to such integrators it is possible, among other things: transferring orders from BaseLinker to the ERP system (where, for example, warehouse and sales documents are generated), synchronizing stock levels between ERP and BaseLinker (automatic stock updates in both directions), importing a product database from ERP into the BaseLinker catalog or the reverse export of products from BaseLinker to ERP. A typical operating scheme in a medium or large company may look as follows: the internal warehouse/ERP program is the master system (the master of product and stock data), BaseLinker retrieves product and stock information from it, publishes offers on marketplaces, and collects orders, then passes orders back to the ERP to carry out shipping and record the sale. This model makes it possible to leverage the strengths of both worlds - the company still uses its ERP for accounting, HR, production, etc., while BaseLinker provides integration with external sales channels, whose direct implementation in the ERP would be costly or difficult. It is worth adding that BaseLinker also integrates with online accounting systems (so-called cloud invoicing programs), such as Infakt, Fakturownia, and iFirma, in a bidirectional model. This means that invoices created in the BaseLinker panel can automatically flow into such an accounting system (which facilitates, for example, transferring documents to an accounting office), and it is also possible to send invoices from the accounting system to customers or marketplaces (e.g., Amazon) via BaseLinker. The vendor emphasizes that integration works smoothly and eliminates manual transfer of accounting data - daily accounting can run like clockwork thanks to the BaseLinker + financial-accounting program connection. This philosophy of cooperation rather than competing with ERP distinguishes BaseLinker from Odoo - BaseLinker does not try to replace “heavy” resource planning systems, but rather complements them in the front-office (omnichannel sales) area.
- Customer service and communication: BaseLinker provides modules that improve customer contact. An example is integration with Responso (a related product, also of Polish origin), which makes it possible to centralize customer correspondence from all sources - emails, questions from Allegro, messages from Amazon or eBay - in one place. Thanks to this, customer service staff can respond to inquiries without having to log in separately to each marketplace account. In addition, BaseLinker offers the aforementioned Base Caller - an application that, during a phone call from a customer, displays information about their orders on the phone screen. This is a useful feature that helps quickly identify the calling customer and provide them with information (of course, it requires the customer’s phone number to be linked to their order). The system also supports basic CRM functions in the e-commerce context - it creates a customer database based on order data, enables sending email/SMS notifications, and allows automatic responses to certain events (e.g., an automatic message “Thank you for your purchase, here is your invoice…”). While it is not a CRM for managing a sales funnel, it does facilitate personalization of service and maintaining standards of communication, which BaseLinker users appreciate. Reviews highlight efficient customer service and broad automation capabilities, such as automatic replies or assigning tasks to specific support team members. Overall, BaseLinker aims to cover those elements of service that are typically relevant to online sellers - quick responses to order status questions, simple CRM linked to orders, and integrations with sales platform chats or messengers.
Cloud platform and availability
BaseLinker is available exclusively as a cloud service (SaaS). The user creates an online account and uses the system via a browser - there is no option to self-host BaseLinker or access its source code (it is a proprietary, closed solution). Updates and functional development take place centrally - BaseLinker regularly introduces new features and integrations that become available to all users. In recent years, the company has been growing intensively, as seen in the addition of, among others, AI-based functions. Examples include mechanisms for automatically suggesting product categories or generating auction names and descriptions based on artificial intelligence - BaseLinker highlights the implementation of such innovations to make sellers’ work easier. Also, the mentioned Price Automation (Repricing) module uses algorithms to monitor competitive offers on marketplaces and adjust prices in our listings according to defined rules, helping win, for example, the Amazon BuyBox. BaseLinker is also constantly expanding its list of integrations - currently declaring over 1000 ready-made integrations with various e-commerce platforms, marketplaces, couriers, and systems, making it one of the most versatile tools of its kind on the market. Importantly, the BaseLinker interface is multilingual (supports a dozen or so language versions) and more and more foreign sellers are also using it - the company is expanding beyond Poland. For Polish users, key integrations with domestic platforms (Allegro, InPost, Przelewy24, etc.) were crucial, and here BaseLinker in fact has no competition of similar scale.
BaseLinker costs and billing model
BaseLinker operates on a subscription model. For a long time, fees depended on the number of orders handled monthly. Currently (since 2023/2024), the price list has been divided into three plans: Freemium, Business, and Enterprise.
- Freemium - a free plan for beginner sellers. It allows the use of BaseLinker at no charge if the company does not exceed 100 orders per month and has up to 10,000 products/listings. This is an excellent option for startups with a small scale - they can familiarize themselves with the system and automate their first processes without incurring costs. The Freemium plan includes basic integrations and the ability to use the BLPaczka shipping intermediary. Many micro-entrepreneurs in e-commerce appreciate this possibility, as up to 100 orders per month they pay nothing, yet already gain a professional sales management tool.
- Business - a paid plan for developing shops, covering most SMEs. In the new pricing, the cost of the Business plan consists of a fixed fee of PLN 99 net per month + commission per order. This commission is PLN 0.59 net for each order up to 1000 orders per month, and PLN 0.19 for each additional order above 1000 up to 10,000 monthly. Above 10,000 orders per month, Enterprise conditions apply. Importantly, in the Business plan there are no additional charges for features - many options that were once paid add-ons (e.g., the live stock sync module or price repricer) are now included. Limits on the number of listings have also been removed - previously, sellers had to ensure not to exceed a set number of active listings, now those limits are gone. In practice, for a medium-sized store with, for example, 500 monthly orders, the BaseLinker Business cost will be approx. PLN 394 net (99 + 500 × 0.59). For 2000 orders - approx. PLN 879 net (99 + (1000 × 0.59 + 1000 × 0.19)). Thus, the cost grows linearly with scale, but thanks to the fixed fee and decreasing rate per order, larger volumes do not cause such a drastic cost increase as before.
- Enterprise - a plan for the largest sellers with very high turnover (above ~10,000 monthly orders or above a certain GMV level). In this plan, pricing conditions are determined individually with BaseLinker. In practice, according to industry sources, BaseLinker in the Enterprise plan has begun to apply a commission-based model on turnover - e.g., about 1-1.5% of transaction value (including shipping cost) above a certain threshold. This model has caused some controversy among large sellers, as it means unlimited cost growth with increasing sales. From the perspective of a very large company, this can be less predictable and less favorable than a fixed per-user fee (as in Odoo). Experts point out that linking software costs to turnover can hinder business scaling, since each additional million in sales generates proportionally higher tool costs. BaseLinker argues, however, that in return Enterprise receives highest priority support and the possibility of customized functions. Nevertheless, for the largest players, the cost of BaseLinker has become a significant position - and in some cases prompted them to look for alternatives.
In summary, BaseLinker’s costs for small and medium-sized companies are relatively low (especially at the beginning, even PLN 0), but as the sales volume increases, they can grow exponentially. In comparison, Odoo costs mainly depend on the number of users (e.g., the number of employees using the system) and are not directly linked to store revenue or the number of transactions. As a result, for businesses with very high turnover, Odoo may turn out to be more predictable in cost - you pay, for example, for 10-20 users a fixed amount, regardless of whether they handle 1,000 or 100,000 monthly orders. On the other hand, for a small shop with a single owner and a few daily orders, BaseLinker will be much cheaper and simpler to implement than running a full ERP system.
Support & ecosystem
BaseLinker, as a service, provides centralized technical support for users (via email, chat, and—on paid plans—priority tickets through the client panel). Many people praise the fast and competent support, which matters when solving integration issues. The company also offers a rich online knowledge base (documentation, video tutorials, webinars) and a community forum (e.g., a Facebook group) where users share experiences. In addition, a partner network is growing—IT firms and agencies specializing in BaseLinker implementations, custom integrations (e.g., scripts using the API), and training. BaseLinker itself runs recurring events (e.g., BaseLinker Expo, Base Week) and webinars for customers, educating the e-commerce market. There’s now quite a strong ecosystem around BaseLinker in Poland, though not as extensive as Odoo’s global community.
BaseLinker does not share its code or let users install extra modules—the system’s extensibility relies mainly on external integrations and the API. The company frequently releases new features driven by market demand, keeping the tool current. Updates are automatic and usually painless (new options simply appear in the panel). A plus is not having to manage infrastructure—the provider handles all hosting and server maintenance.
Comparison of key functional areas
Above, we presented Odoo and BaseLinker separately. Now let’s summarize the direct comparison of these systems in the areas that matter most for e-commerce firms. We’ll highlight what each solution offers and how it maps to different business needs.
Online sales & eCommerce channels
- Odoo: It enables both running your own online store (eCommerce module) and integrations with external shop platforms or marketplaces. It works well as a central system for handling orders from many channels, but it requires deploying marketplace connectors (e.g., via modules or external tools). Odoo has built-in omnichannel: it can handle online, mobile, and traditional (POS) sales. For companies operating diverse channels (e-commerce, wholesale, brick-and-mortar), Odoo offers unified management of price lists, promotions, inventory levels, and customers across all of them at once. It can act as a complete store platform (front-end + back-end) or only as a back-end connected to an existing store. Multichannel integration in Odoo needs some configuration (e.g., using ready-made connectors to Allegro, Amazon, etc., or using BaseLinker as an intermediary), but all orders ultimately land in Odoo, where they proceed through further steps (invoicing, stock reservations, shipping). Odoo handles B2B sales well—wholesale price lists, customer-specific discounts, a B2B customer portal to place orders (each customer can have an Odoo account to view their orders and invoices). It also supports complex sales (e.g., quotes and negotiations in CRM, subscription orders, service sales).
- BaseLinker: This is a specialized tool for multichannel sales in e-commerce. It provides native, ready integrations with almost all popular marketplaces and online shop platforms without coding. A few clicks connect BaseLinker to Allegro, eBay, Amazon, WooCommerce, or PrestaShop—and immediately fetch current orders and listings. BaseLinker manages the entire post-sales process: from when the customer places an order (in any channel) through shipping and invoice issuance. Thanks to automated actions, it can perform many tasks without human intervention—for example, when an Allegro order arrives, the system sends a confirmation email, prints a shipping label, and sets the order status to “packed.” BaseLinker shines wherever a company sells on many marketplaces at once—it keeps listings consistent and syncs stock and prices in real time, which would be hard to achieve in a classic ERP without custom integrations.In contrast to Odoo, BaseLinker does not have its own store front-end - you cannot build a customer-facing e-commerce site within it. You need a separate shop or sell only on marketplaces. BaseLinker acts as the “integration hub” and order management center, not replacing a store platform. For typical D2C (Direct-to-Consumer) companies with their own web shop and additional channels like Allegro, BaseLinker is the ideal connector for those channels. For companies mainly selling B2B, BaseLinker is less applicable, as it does not offer functions typical of B2B relations (negotiations, quotations, pro forma invoices with deferred payment - although it does support advance invoices, for broader B2B processes Odoo is stronger).
Summary: In multichannel online sales, BaseLinker wins with ease and completeness of marketplace integrations - a ready-made plug&play tool for Allegro, Amazon, etc., with immediate results. Odoo can also handle omnichannel, but it requires additional configuration or partner support, which translates to a longer implementation time. On the other hand, Odoo provides full control over the sales process (and the ability to customize it) while also integrating sales with the rest of the ERP system. If a company sells only through its own online shop and does not use marketplaces, BaseLinker is less necessary - Odoo is sufficient as the e-shop back office, providing the benefit of integration with warehouse and accounting. However, if sales are intensive on Allegro or Amazon, BaseLinker becomes a very valuable component - so much so that even Odoo users may add BaseLinker as an intermediary for those channels, for convenience and time savings.
Warehouse management, logistics, and order fulfillment
- Odoo: It includes a fully functional WMS module with support for internal logistics processes. You can plan and optimize goods movements (bin locations, warehouse zones, task queues for warehouse staff), manage multiple warehouses and pickup points simultaneously, and control stock levels. The strength of Odoo is the linkage of warehouse with other ERP areas - e.g., stock levels affect sales availability, sales orders generate reservations and picking, and purchase orders (or manufacturing) replenish stock. The system also lets you create warehouse documents (receipts, deliveries, transfers) as needed for accounting and legal purposes. For e-commerce stores, Odoo enables return and RMA management - you can register returns, receive items back into stock (with quality control if necessary), and either make them available for sale again or put them aside for verification. Odoo does not impose limits on volume - it is used by companies with tens of thousands of SKUs and high inventory levels. Thanks to the Purchase module, Odoo also manages procurement: it automatically generates purchase orders when stock falls below thresholds or based on demand forecasts, supporting continuity of sales. In aspects related to shipping to customers, Odoo requires integration with couriers (via modules or external services); here it is not as ready-made as BaseLinker, but with community modules you can achieve similar functionality (label generation from Odoo). One of Odoo’s advantages is native support for picking paths - you can organize warehouse work for e-commerce (e.g., wave picking for multiple orders at once, important for high daily parcel volumes).
- BaseLinker: It offers basic warehouse features tailored specifically to e-commerce distribution. Its Product Manager allows stock control and simple operations (reservations, stock adjustments, simple warehouse documents such as order issues). It also includes WMS features aimed at shipping operations - the Packing Assistant (e.g., list with order barcodes for packing, correctness verification by scanning products) and the new WMS mobile app for scanning in the warehouse. However, BaseLinker does not manage complex internal logistics processes - it will not plan warehouse layout or optimize picking paths, and it does not have built-in handling of multiple bin locations within a warehouse (each warehouse is treated more generally). What it does very well is integration with external logistics services - integrations with couriers and brokers, label printing, parcel tracking, and automatic customer notifications. In the area of order fulfillment, BaseLinker is strictly focused on the speed of handling a package: printing documents, packing, dispatching. It does not plan procurement - it will not notify you that more of product X should be ordered, since it has no forecasting or minimum level mechanisms (these functions should be handled by the ERP with which BaseLinker may cooperate). BaseLinker handles customer returns in such a way that it can register the return and issue a corrective document (credit note/voided receipt), but what happens with the goods afterward is up to the user (e.g., manually increasing stock in BaseLinker or through ERP integration).
Summary: If a company needs an advanced warehouse system with full stock control, process optimization, and integration with suppliers, then Odoo clearly has the edge - it is an ERP/WMS-class system capable of supporting even a large logistics center. BaseLinker, in turn, provides simplicity and efficiency in typical e-commerce operations: quickly packing and sending parcels without unnecessary complexity. A small or medium online store with a single warehouse and a few hundred products can be fully satisfied with BaseLinker’s functions - it gains stock control and smoothly handles shipments. A company with an extensive warehouse infrastructure (e.g., a high-bay warehouse, multiple locations, hundreds of inbound deliveries monthly) will likely rely on Odoo or another ERP for warehouse management, using BaseLinker only for order integration, but not for inventory management.
In terms of courier integrations and shipping, BaseLinker has the advantage of ready-made solutions - saving the cost and time of integrating with each courier separately, since everything is already available. In Odoo, this is also feasible, but it requires extra modules and configuration. When it comes to product returns (a key D2C process), Odoo provides more control - you can register the return receipt into the warehouse, decide whether the product goes back to sales or to service, and monitor return reasons. BaseLinker is limited to the sales/document side of the return.
Accounting and financial features
- Odoo: It has a full financial-accounting module that can serve as the company’s main accounting system. It allows keeping accounting books, generating financial reports, and settling taxes in compliance with Polish regulations (using the PL localization) etc. A huge advantage is automation - sales and purchases recorded in Odoo are immediately reflected in the appropriate accounting entries (invoices, payments). Odoo can also handle multi-currency, exchange rate differences, advance payments, and even management accounting (cost centers, budgeting). In the context of e-commerce, Odoo can automatically issue VAT invoices for orders (e.g., generate the invoice immediately upon shipment of goods) and send them by email to customers. All these invoices are immediately included in the sales registers. The system also controls receivables - it has mechanisms for overdue payment reminders. If necessary, it integrates with online payment systems (e.g., PayU, Przelewy24, Stripe) in such a way that it can automatically mark invoices as paid after receiving a payment confirmation. In general, Odoo is a financial-accounting ERP-class system, which can replace programs like Optima or Subiekt in the area of accounting, provided it is correctly implemented with regard to local regulations.
- BaseLinker: It is not an accounting system, but it tries to cover certain elements of front-office sales accounting. As mentioned, BaseLinker enables issuing all basic sales documents (invoices, receipts, corrections) and stores them in registers. However, BaseLinker does not maintain a full general ledger - it will not post costs, calculate income tax, or generate a balance sheet. As a result, every BaseLinker user still needs some kind of accounting system (whether via an outsourced accounting office or software). The creators of BaseLinker are aware of this and, instead of competing, provided integrations with many accounting programs. As a result, BaseLinker acts as a bridge: it automates sales invoicing (so the seller doesn’t have to manually create invoices) and provides two-way data exchange with the accounting program. For example, after issuing invoices in BaseLinker, they will be automatically sent to a system like Fakturownia or iFirma, which will handle the rest (JPK, VAT declarations, etc.). This strategy is quite clever - BaseLinker relieves the seller of daily administration (tedious issuing of documents for hundreds of orders, keeping numbering consistent, sending to the client), but does not attempt to compete with dedicated accounting tools in tax reporting. Moreover, the integration is often real-time: for example, BaseLinker can send e-invoices to customers and simultaneously record them in the accounting program, or conversely - invoices issued in the accounting program can be passed to BaseLinker so they can be sent to the marketplace (which is sometimes required by Amazon). BaseLinker also supports currency conversion (NBP rates) on foreign sales invoices, which is useful for settling sales in EUR, for example, for Polish accounting purposes.
Summary: In the area of accounting, Odoo provides full end-to-end support, while BaseLinker works more like a connector to the accounting system. A company that wants to have accounting fully in-house and integrated with operations (e.g., so the accounting department works on the same system as the sales department) will benefit from Odoo. For a company that outsources accounting or uses a simple online tool, BaseLinker is fine - it will export all invoices and pass them where needed, while at the same time keeping order in sales documents for internal purposes. It is worth mentioning that Odoo Community (the free version) in terms of Polish accounting may require significant adjustments, so if the budget is limited, using BaseLinker with an inexpensive invoicing program may be a simpler path for a startup than implementing Odoo Accounting. However, at medium and large scale - Odoo enables deeper financial analysis and controlling (because it has access to all data, not just sales).
CRM and customer relationship management
- Odoo: It has CRM modules and marketing tools that allow the company to run organized customer relationship management at every stage. For B2C e-commerce, a typical CRM (sales funnel) may not seem essential, since sales are transactional and fast. However, for B2B or high-value products, CRM is invaluable - Odoo enables tracking potential customers, sales offers, sales reps’ activities, as well as automating certain actions (e.g., sending email campaigns to leads, reminders for follow-ups, etc.). After completing a sale, Odoo offers loyalty and marketing modules - e.g., a loyalty program in POS, email marketing and marketing automation tools (for sending newsletters, retention campaigns), a Live Chat module on the website, or integration with social media. In addition, Odoo includes a Helpdesk for handling after-sales tickets and a Survey module for collecting customer feedback. This way, the company can build lasting relationships - all interactions are recorded in one system (call center logs conversation results into CRM, support registers tickets in Helpdesk, and sales reps see the client’s history). On this basis, analyses can be generated - e.g., satisfaction indicators, lead-to-customer conversion rates, marketing campaign effectiveness.
- BaseLinker: It does not have a classic CRM for managing the sales funnel, but it does include some customer service functions focused around orders. The BaseLinker panel builds a simple customer database based on order data (customer records with addresses, emails, phone numbers). This database can be filtered to some extent, e.g., find all customers who made purchases above X amount. BaseLinker also integrates communication: through Responso it enables replying to questions from Allegro/Amazon, which is important for marketplace sellers (where hundreds of buyer messages arrive). Automated features (auto-replies, ready-made response templates to FAQs) help save time. The mentioned Base Caller is an interesting feature - when a customer calls, the system shows their last orders on the phone, which allows you to immediately refer to their purchase history in conversation. BaseLinker also enables certain bulk actions towards customers - e.g., you can generate and send a mailing to all customers with a given order status (though this is rather primitive compared to dedicated email marketing tools). In general, BaseLinker focuses on making after-sales service efficient and fast, but it does not aspire to be a tool for proactive relationship management (acquiring and nurturing leads). After all, a typical BaseLinker user is an Allegro seller - where the relationship with the customer is different, more mass and one-time, so a CRM pipeline is not necessary.
Summary: For companies that need to actively work with customers on generating sales (e.g., B2B, services, high-value products), Odoo CRM will be essential - BaseLinker does not provide that. For a typical B2C online shop with hundreds of monthly customers, where interactions are mainly at the level of “where is my package” - BaseLinker is sufficient, because it integrates communication channels and automates notifications. However, Odoo can provide added value in marketing: e.g., customer segmentation, RFM analyses, abandoned cart reminder campaigns (if using the Odoo eCommerce module), etc. BaseLinker does not have such marketing automation features - you would need to use separate tools and possibly export customer data.
Production, internal processes, and other areas beyond sales
- Odoo: This is where you’ll find a full set of tools for managing the company’s internal processes that go beyond sales and fulfillment. The most important aspect is the already discussed manufacturing (MRP) - Odoo can easily handle a company that produces goods (e.g. a clothing manufacturer selling via its own e-commerce and on Allegro). In Odoo, such a company can simultaneously plan T-shirt production, manage material supplies, and sell the finished product - something BaseLinker doesn’t cover at all. In addition, Odoo offers modules such as Project (useful for internal tasks, new product development, IT, etc.), Quality (quality control of processes, e.g. in manufacturing), Maintenance (maintenance management), Field Service (managing field service), Documents (document management, scans, contracts).
- BaseLinker: It is a tool focused only on sales and customer logistics processes. It does not handle manufacturing or company resource management (beyond product inventory). Even in HR it offers nothing - you can only create user accounts for the panel with different permissions, but there’s no time tracking or expense management. All internal processes must be run in other systems or spreadsheets. BaseLinker is therefore not a central enterprise system - rather a specialized tool for managing e-commerce channels.
Summary: In areas beyond retail sales and its direct support, Odoo has no competition in this comparison - BaseLinker simply was not designed for these tasks. If the company needs a system for comprehensive enterprise management, Odoo (or another ERP) will be a necessity, and BaseLinker can at most serve as a complement (e.g., as an e-commerce + marketplace integration module). It is worth emphasizing that the typical customers of the two systems differ: BaseLinker is loved by online sellers, often without extensive back-office (e.g., a family trading company that imports goods and sells online - focusing on sales and marketing, and less on production or formal processes). Odoo, on the other hand, is often chosen by companies with more complex operations (trade + manufacturing, omnichannel retail with multiple stores, service companies with an e-commerce element). Of course, there is also common ground - for example, a large online store doing only trade can also compare whether to rely just on BaseLinker + a few smaller programs, or invest in an ERP like Odoo.
Scalability and Performance
- Odoo: The system was designed to handle both small companies and very large installations. The scalability of Odoo can be considered in two ways: functional scalability (adding new modules as the business grows - as already mentioned, Odoo is excellent in this respect) and performance scalability (coping with the increase in data, users, transactions). The performance of Odoo depends on infrastructure and optimization - it is a client-server system that can be scaled vertically (a more powerful server) or horizontally (separating roles across different servers, e.g., separate database and separate application servers). In large Odoo deployments (hundreds of concurrent users, hundreds of thousands of transactions), techniques such as database replication and load balancing are used. The architecture of Odoo from version 13+ has increasingly improved its ability to handle large volumes of data - for example, improvements in processing large record lists, batch operations, and in Odoo 15+ the accounting module was significantly sped up for mass document posting. Proof of scalability is the fact that Odoo Online (the cloud service) hosts over 15 million users in total, meaning the infrastructure and application can handle an enormous number of daily operations. For a company planning growth, Odoo will not be a limitation - rather, specialists must fine-tune the system and database as load increases. Another advantage of Odoo is the lack of rigid limits (e.g., number of SKUs, number of documents); you can have hundreds of thousands of products or customers in the system if the hardware can handle it. Of course, at a certain scale (very large corporations, millions of transactions per day), challenges may arise - at that point, companies sometimes choose larger ERP solutions (SAP, Oracle). However, in the SME and upper-SME segment, Odoo is considered quite performant for such a comprehensive system.
- BaseLinker: As a cloud service, BaseLinker must scale performance centrally for all customers. From the user’s perspective, the system performs well even with very large volumes of daily orders. In Poland, there are examples of top Allegro sellers handling tens of thousands of orders monthly through BaseLinker without issues - they may need to switch to the Enterprise plan because of pricing, but performance-wise, the system can handle it. BaseLinker uses the cloud (AWS or another, details not disclosed) and is optimized for e-commerce - for example, synchronization mechanisms are asynchronous so as not to block the interface. The bottleneck has sometimes been the marketplace API (e.g., Allegro has limits), but BaseLinker can queue and distribute requests. The BaseLinker user does not need to worry about scaling - that’s the provider’s role, and they ensure the system remains smooth (which it usually does; though there have been slowdowns during major events like Black Friday, but that happens everywhere). The only limitations are plan parameters - in the Business plan there is a 10,000 orders/month cap, above which Enterprise with custom terms is required. So formally, BaseLinker can handle both a small shop and a marketplace giant, the only change is increased cost and, for truly huge sellers, dedicated resources. BaseLinker does not impose limits on the number of users (employees) - you can have unlimited accounts without extra fees, which is a plus (Odoo licenses per user). This is important in terms of team scaling: for example, a company can hire more people seasonally for packing and give them BaseLinker accounts at no extra cost, while in Odoo a license fee is charged for each additional user. On the other hand, BaseLinker limits the number of orders (beyond a certain threshold it switches to a percentage-based model), so scaling the business translates into rising fees.
Summary: Both systems are scalable for the typical needs of e-commerce companies in Poland, but in different ways. Odoo requires care for infrastructure and licenses, but it does not “penalize” business success with a percentage of revenue or transactions. BaseLinker is convenient because the provider takes care of servers, but the cost increases with the scale of sales, which must be factored into long-term plans. For a very large organization with 50+ employees using the system and, for example, 100,000 monthly orders, the cost of Odoo (50 users * license rate) vs. BaseLinker (1.5% of turnover) may already turn in favor of Odoo - depending on margins and revenues. From a pure performance perspective, BaseLinker is optimized for handling many transactions quickly, while Odoo, if poorly configured or on weak servers, may sometimes seem slower (especially when executing more complex operations than BL).
Flexibility of modifications and extensions (customization)
- Odoo: As an open source and modular system, Odoo is extremely flexible. A company can commission developers to create its own modules that add new functions or adjust the system's logic. With access to the code and a well-documented framework, there are practically no limitations - you can change almost any aspect of operation: from the user interface design, through additional fields and data models, to automated actions and reports. Importantly, these modifications remain within the Odoo instance and become its integral part. As a result, Odoo can be shaped exactly to the business’s specifications. There is also a global community creating modules (e.g. in the OCA - Odoo Community Association repositories - there are plenty of ready-made industry and localization solutions). Also in Poland, partners have prepared modules adapted to national legal requirements (JPK, split payment) or integrations with Polish services (example: parcel locker integration module). Thanks to such openness, Odoo is suitable for companies that like to have control over their software - an internal IT department can independently make improvements, develop modules, and thus free itself from the vendor’s constraints. Furthermore, Odoo allows integration with other tools through API or the database - if, for example, a company has a proprietary production system on the production line, it can connect it with Odoo, as nothing prevents it. Equally important, Odoo has no restrictions on the business logic that can be implemented: you can program complex workflows, pricing algorithms, unusual discounts - whatever a company’s unique process requires.
- BaseLinker: As a closed SaaS platform, BaseLinker does not offer the ability to install custom modules or modify source code - users are limited to the functions provided by the vendor. Of course, BaseLinker is quite rich in configuration (you can define your own order statuses, email templates, automation rules, etc.), but deeper changes in logic are not possible directly. For some flexibility, BaseLinker provides an API (REST API), which can be used by external applications. Many companies therefore build their own additional tools alongside BaseLinker - e.g. dedicated BI reporting that pulls data through the API, or small automations when BaseLinker does not support a scenario. There are also integrators who can “attach” custom integrations: for example, if BaseLinker does not have an official integration with some niche marketplace, you can write a script that exchanges data through the API, achieving the desired effect. However, these are external solutions, operating alongside, not inside BaseLinker. In short: BaseLinker is less flexible - the company uses what is there, or requests the vendor for development (if it makes business sense, BaseLinker may add functionality - but it is up to them). There is no possibility of any interference with the interface or the internal database of BaseLinker.
On the other hand, BaseLinker covers so many integrations and functions typical for e-commerce that for most users this is not a problem. The platform is developed quite dynamically according to market needs - e.g. when the trend of cross-border sales appeared, BaseLinker created the SuperMerchant service (comprehensive cross-border sales support), when clients signaled the need for greater stock control - the Product Manager with multi-warehouse support appeared. So you can count that if something is missing, sooner or later it will appear (if it concerns many sellers).
Summary: Odoo wins in the category of flexibility and modification possibilities - it is literally designed to be customized (at the cost of needing developers or budget for partners). BaseLinker focuses on standardization and out-of-the-box readiness, at the cost of limited customization. For companies with unique processes or that like technological innovations tailored to themselves, Odoo will be the better development platform. For companies that prefer to adapt their process to the tool and use best practices standardized in SaaS - BaseLinker is sufficient, even preferred (since nothing needs to be coded).
Deployment and System Maintenance
- Odoo: Implementing Odoo can be a large-scale project, depending on the scope of modules and customization. It typically requires business process analysis, module configuration, data migration, and user training. A deployment partner is often involved, especially for more complex implementations (although smaller companies may try on their own, using online resources). The implementation time can range from a few weeks (for a simple scope, e.g., only inventory + sales) to many months (full ERP with integrations). Odoo can be hosted locally (on the company’s server) or in the cloud. Own hosting gives full control but requires an IT team for administration (server management, backups, security). Alternatively, Odoo offers Odoo Online (SaaS) or Odoo.sh (PaaS) hosting - in these models Odoo handles infrastructure and updates, while the client only manages functional configuration. However, even in Odoo Online, major version updates (annually) require testing to ensure everything works with the new release - Odoo provides migration tools, but with significant customizations the process is more complex. This means that by choosing heavy customization, the company must be ready for some effort during updates (checking module compatibility, testing). Technical support in Odoo Enterprise is provided (bugfixes, vendor helpdesk), but in practice, many companies rely on their deployment partner, who better knows their specific instance. Odoo also has rich documentation and a strong community, which helps with self-troubleshooting.
- BaseLinker: Implementing BaseLinker is generally quick and straightforward. Since it’s a SaaS service, no software installation is required - just create an account in minutes. Integrations with sales channels are done through logins or API keys - usually, in a single day, you can connect your store, Allegro, couriers, and start working. BaseLinker was designed so that users can configure it themselves, using guides and tutorials (which many do). Of course, for larger stores or unusual integrations, you can use partner services, but it’s not a necessity. The learning curve of BaseLinker is fairly gentle for someone familiar with e-commerce - the interface is user-friendly and doesn’t require technical knowledge. System maintenance lies with the provider - they handle servers, backups, bug fixes. Clients regularly receive new features at no extra cost (if included in their subscription plan). Updates do not interrupt work - they are deployed seamlessly in the cloud. As a result, the IT administration cost on the client side is minimal - no need for server or database admins for BaseLinker.
Summary: Deploying Odoo is a more serious undertaking, often treated as an IT/organizational project within a company, whereas BaseLinker can be implemented “quietly,” even during the sales season - integrating channels one by one and training the team on the panel. The difference also lies in resources needed for maintenance: Odoo gives freedom (on-premise) but also responsibility for technicalities, while BaseLinker offers convenience at the price of relying on the provider. For a small company without an IT department, BaseLinker is a blessing - they don’t need to know anything about servers or programming. For a larger company, which for example has a policy of keeping systems in-house (for security or integration reasons), Odoo allows full control - while BaseLinker in this area may raise concerns (data on external servers, dependency on a subscription service).
It should be noted, however, that in the era of cloud computing more and more companies accept the SaaS model even for critical systems - here it’s a matter of trust and risk assessment. So far, BaseLinker has a reputation as stable and secure, but the risk of vendor lock-in exists (you cannot easily transfer the entire system elsewhere). In Odoo, vendor lock-in is smaller, because the code is available, and data is stored in a standard PostgreSQL database - even if the vendor disappears, the company can continue to maintain the system itself. This is a strategic factor worth considering, especially for long-term planning over many years.
Future development and perspectives
- Odoo: Develops very dynamically - every year a new version is released (as of 2025 it is Odoo 17), bringing dozens of improvements and new applications. Odoo invests heavily in UX and usability (each subsequent version is faster and more user-friendly) as well as expanding functionality. In recent versions, new modules have appeared such as E-learning, Social Marketing, Carriers (UPS, FedEx integrations), Push Notifications, and also elements of AI (e.g. invoice OCR, CRM recommendations, eCommerce chatbot). Since Odoo has a huge community, many innovations also come from community contributions - e.g. integrations with local systems. The Odoo roadmap is ambitious - further performance improvements are planned (Odoo aims to compete with the best in terms of speed), as well as implementing AI (automating more and more tasks - e.g. AI-generated reply suggestions for customer emails, which are already appearing). Odoo will also continue to develop industry modules - e.g. retail functions (already, Odoo supports omnichannel retail very well, and improves with each edition). Odoo S.A., the company behind it, is doing well financially and is growing rapidly, which means stability and continuous investment in R&D. For the user, this is good news - the system will keep getting more modern. However, it is worth remembering that to benefit from new features, you must update your instance - which generates a recurring effort (but also brings new possibilities).
- BaseLinker: Also develops intensively, especially since it has acquired investors and rebranded to Base.com. In recent years it has added dozens of integrations annually, expanded warehouse functionality (Product Manager), introduced the WMS mobile app, AI mechanisms, and repricing. The company tries to respond to trends - e.g. growing cross-border e-commerce resulted in the BaseLinker Translate project (offer translation), integrations with foreign marketplaces (Etsy, Kaufland.de etc.), and the SuperMerchant program (outsourcing foreign sales). It can be expected that in the future BaseLinker will want to cover an even larger part of the e-commerce ecosystem, possibly approaching being a mini-ERP for merchants. It already offers some ERP elements (warehouse, invoices) and some CRM elements (the Responso communication module). It is not excluded that someday BaseLinker will develop, for example, a simple CRM module or simple purchasing management - to close the product loop. However, it is unlikely to expand much into typical accounting or HR - here it will rather rely on integrations. In its plans (as mentioned in company communications) is also further use of artificial intelligence - e.g. smart customer reply suggestions, sentiment analysis of opinions, etc. BaseLinker also builds community and partnerships intensively - every year it organizes conferences, integrates new services (recently e.g. Orlen Paczka, Allegro One courier, more ERP systems like Subiekt nexo). Its future looks promising, as e-commerce in Poland is still growing, and BaseLinker is a leader among integrators (there are alternatives like IAI Broker, Apilo, or xSale, but BaseLinker has an advantage in recognition and features). The only threat to BaseLinker could be moves by platforms - e.g. Allegro introduces its own tools (like Allegro Local Sales Manager), Amazon has its own ecosystem - but none of them integrates everything into one like BL.
Summary: Both systems have a clear development path ahead of them, as they address real market needs. Odoo is part of the global all-in-one ERP open source trend, while BaseLinker belongs to the trend of automation and integration in e-commerce. For a company choosing a solution, it is crucial that Odoo provides long-term independence (with access to code and community, the system will not disappear - even if the producer stopped development, open source continues). BaseLinker, on the other hand, is more of an investment in a delivered service - the company must trust that the provider will continue to develop and remain competitive (which it does for now). It is also worth noting that a trend of system consolidation is emerging: some ERPs are trying to include e-commerce integrator features, while integrators are adding ERP features. Our comparison shows exactly that: Odoo is increasingly better at e-commerce (e.g. integrations with Amazon and eBay already exist), while BaseLinker has added ERP elements (warehouse, invoices). It is possible that in a few years the differences will blur - or that advanced Odoo <-> BaseLinker integrations will appear, so that clients will use both simultaneously, leveraging each where it is strongest.
Which solution to choose? - Recommendations for different types of companies
Choosing between Odoo and BaseLinker is not black-and-white - it all depends on the specifics of the business, its scale, and the company’s development plans. Below are guidelines to help e-commerce managers assess which option will be a better fit:
- Small or start-up online store (D2C) - if you run a small online store (e.g., your own WooCommerce site or Allegro shop) and have a limited team, BaseLinker will be the perfect first step toward automation. It will allow you to quickly integrate orders, reduce manual data entry for couriers or invoices. In the free plan, you can handle up to 100 orders per month at no cost, which is often sufficient for many beginners. As sales grow, BaseLinker will smoothly scale with you in the Business plan - and you still don’t need to invest in IT infrastructure or hire specialists. Odoo at the initial stage may be too heavy - it would require configuring many modules, and much of its powerful functionality might remain unused. That’s why for an e-commerce startup, BaseLinker provides a quick win (efficiency boost) at low cost and with simple operation.
- Marketplace seller (Allegro, Amazon) - if the bulk of your business is marketplace sales, BaseLinker is practically indispensable. It enables central management of listings and orders across different platforms, synchronizes stock and prices, automates shipping - in short, lets you scale marketplace sales without chaos. Odoo does not natively offer such extensive support for Allegro or Amazon - it can be integrated via additional modules or API, but this will require significant effort. That’s why marketplace sellers almost always choose BaseLinker or similar systems. Odoo could come into play only when your business grows to the point where you need to better organize finance, inventory, purchasing - then it’s worth considering Odoo alongside, not replacing BaseLinker. In fact, some companies use both: BaseLinker for marketplace integration, Odoo as ERP internally. Ready-made connectors exist to transfer data between them - a golden mean for sellers who want the best of both.
3. Fast-growing online store (scale-up) - if your e-commerce has taken off, you’re handling thousands of orders per month and expanding the team (a separate customer service unit, several warehouse staff, accounting), it’s worth looking at Odoo as the IT backbone. As you scale, processes become more complex and Odoo helps you tame them - e.g., managing a growing assortment (PIM), controlling stock across multiple warehouses, procurement planning, finance oversight, and KPI reporting. Odoo’s scalability and modularity let you add further components (e.g., a high-bay WMS module, an MRP module if you start your own production, an HR module as headcount grows) without switching systems. BaseLinker can still be used at this stage (especially for channel integrations), but it will start to pinch in “business-adjacent” areas it doesn’t cover. For example, once you have a dozen-plus employees, workflows (tasks, projects, tickets) are easier to master in Odoo. With higher order volumes you may also miss deeper analytics - Odoo gives you reports on sales, margins, and costs cut the ways your management cares about. Additionally, on costs: as you grow, BaseLinker fees increase (e.g., tens of thousands of orders puts you on an Enterprise plan with a negotiated sales commission). In Odoo you still pay per user, or you can even use the Community edition for free (bearing only implementation and server costs). Therefore, the profitability threshold can shift - rather than giving away ~1% of revenue, it may be better to invest that amount in your own ERP. Of course, it’s a nuanced decision - you must consider not only license costs but your organization’s readiness for change. Generally, e-commerce companies aiming for large scale often reach the point where an ERP becomes a necessity to control operational complexity and keep growing.
4. Manufacturing company with an e-commerce channel - if your firm’s main profile is production or assembly, and e-commerce (own store, marketplaces) is one of the sales channels, Odoo will be the natural choice as the central system. Among the two, only Odoo gives you BOMs, work orders, material planning, production scheduling, and cost-of-goods tracking - functions that are key to manufacturing profitability. BaseLinker can be used as an auxiliary tool here: e.g., to quickly launch online sales of your products on Allegro and pass orders into Odoo. But you won’t build your core operations on it. Manufacturing is where ERP/MRP systems dominate - and Odoo, especially with industry modules, handles this well. An exception would be micro “handmade” production with very simple processes - then you can run without ERP for a while. Still, sooner or later even a small manufacturer appreciates having everything integrated (e-commerce orders automatically generating production demand, etc.).
5. Omnichannel company with offline and online sales (retail network) - businesses selling both online and via brick-and-mortar stores need unified omnichannel management. Odoo is built for this (POS, a central products and customers database, shared stock for online/offline) and enables Click&Collect or cross-channel promotions. BaseLinker won’t run an in-store POS - you won’t print a fiscal receipt from it without heavy integrations (there is an integration with online fiscal printers, but that’s more for e-receipts in mail-order). Odoo can run on a store device, supports various payments, and connects the stock of the physical store and the e-commerce warehouse. For larger setups (several stores, a central DC), Odoo provides multi-company (several legal entities in one database), multi-warehouse, and advanced internal logistics. BaseLinker is great for multi-channel, but only online. It won’t integrate with offline (at best you’d import store sales into BL, which duplicates work). In short, for omnichannel sales and distribution network management - you need Odoo or another ERP; BaseLinker can integrate your e-commerce platforms with that ERP.
6. Team and organizational culture: When choosing a system, consider your team’s skills and culture. BaseLinker is friendlier for sales-driven teams with no big IT resources - the interface is simple, and a sales or logistics manager can tweak settings right in the browser. Odoo offers more possibilities but requires a more analytical approach - staff must be trained to use an ERP, follow procedures in the system, and report. If the team is ready for professionalization and standardization of processes - Odoo will enable it (and even enforce a certain work discipline, which is good for scalability). If the team is small and values flexibility, they may prefer a lighter tool like BaseLinker that adapts to immediate needs without formalizing everything.
7. Using both systems together: Note that choosing Odoo doesn’t exclude using BaseLinker and vice versa. In many cases a combination works great. For example: a mid-sized company uses Odoo as the main ERP for warehouse, accounting, purchasing, and POS while BaseLinker integrates Odoo with Allegro and Amazon. Marketplace orders are fetched into BaseLinker, then automatically transferred to Odoo as sales orders where they’re registered, reserve stock, and go through standard fulfillment (issue WZ/packing slip, invoice, etc.); then shipping info from Odoo can flow back to BaseLinker and be sent to customers/marketplaces. This flow combines BaseLinker’s external, dynamic integrations with Odoo’s internal order and accounting discipline. A similar approach works if you already run another ERP (e.g., Comarch, SAP) - BaseLinker acts as the “e-commerce overlay.” Of course, integrating two systems means synchronization work and some maintenance. In an ideal world, everything lives in one system - and Odoo aspires to that. BaseLinker, by contrast, aims not to cover everything, but to integrate with everything.
8. Costs and profitability: Ultimately, it’s about the finances. BaseLinker is cheaper to start - even with a partner, implementation takes days and doesn’t generate heavy one-off costs. You pay a subscription that grows with sales and can be treated as an operating expense (like marketplace fees or shipping). Odoo requires an initial implementation investment - consultants, developers, staff time - which can be a barrier for smaller firms. But over the long term, that investment pays off as efficiency and the lack of revenue-based fees. When calculating, simulate: what will BaseLinker cost at your 3-year growth vs. Odoo implementation and upkeep in the same period. For example, a company targeting PLN 50m in annual online sales may find that 1% equals PLN 500k per year for the integrator - money that could fund a substantial ERP rollout with licenses and then lower steady-state costs. On the other hand, you might also pay Odoo developers/admins - that costs too. There’s a profitability boundary to compute individually. Also consider not only hard costs but opportunity costs and risks: e.g., the cost of errors and chaos when the system doesn’t cover everything (pro-ERP) versus the cost of bureaucracy and slowdown if the system is too complex (pro a leaner BL setup).
Final summary:
- Odoo is the best choice when you seek a comprehensive, integrated ERP/CRM that takes over most company processes, ensuring full control and room to grow with the business. It suits medium and large firms moving to a higher level of organization, especially if they operate beyond pure e-commerce (production, offline, B2B). Those who value technological independence, customization, and avoiding turnover-based fees will appreciate it. Be ready for a project-style implementation and to have (in-house or partner) competencies to maintain the system.
- BaseLinker is great for online sellers focused on multichannel sales and maximum e-commerce automation with minimal implementation effort. Ideal for smaller teams and as a “frontend” tool for sales and shipping ops. It lets you expand to new marketplaces quickly and boost efficiency without growing departments. Its limits become noticeable once you need more than sales handling - then pair it with an ERP or migrate to a broader solution.
On the Polish market many e-commerce firms start with BaseLinker, succeed, then gradually add an ERP (like Odoo) to organize the back office - not necessarily abandoning BaseLinker for the marketplace side. This hybrid approach can be optimal during transformation. Ultimately, mature enterprises will try to consolidate as many functions as possible in one environment - where Odoo has the All-in-One advantage.
Conclusion: Odoo and BaseLinker do not so much exclude each other as they complement one another in the ERP ecosystem for e-commerce. The choice depends on the current needs and the company’s growth vision. For an e-commerce manager, it is crucial to understand that BaseLinker solves today’s specific operational problems and delivers faster results, while Odoo builds the foundation for tomorrow - for scale, complexity, and long-term efficiency. From the perspective of competitiveness in the e-business market, it is worth thinking strategically: to implement tools that not only optimize sales now, but also prepare the company for future challenges - whether it’s volume growth, channel expansion, or deeper analytics. Regardless of the choice, proper implementation and leveraging the system’s capabilities are key - because it is people and processes that determine the success of technology.
Summary
Odoo and BaseLinker represent two different approaches to supporting e-commerce businesses. Odoo is a fully integrated ERP/CRM system with a huge range of functions - from online store, through warehouse and accounting, to CRM, manufacturing and HR - which, thanks to its open-source code and modular architecture, can be tailored to the needs of virtually any company. BaseLinker, on the other hand, is a specialized cloud-based platform focused on multichannel sales automation and integration with hundreds of external services - ideal for connecting an online store with marketplaces, couriers and accounting with minimal effort and time.
Both solutions have gained recognition in the Polish market, but each in its own niche. BaseLinker has become almost the standard for Allegro sellers and smaller e-commerce stores, offering instant simplification of daily work (fewer manual tasks, one panel for everything) and a pricing model convenient for startups (freemium, low entry costs). Odoo, in turn, is gaining popularity among companies that, after reaching a certain scale, need to unify data and processes in one system, gain full control over the business and data, and develop functionality without restrictions - which is ensured by its open-source status and lack of turnover-based fees.
From the perspective of an e-commerce manager or business owner, the choice between Odoo and BaseLinker should result from a careful needs analysis:
- If the priority is quick improvement of online sales operations, integration of multiple channels and automation of repetitive tasks (with minimal initial financial outlay) - BaseLinker will be the first choice. It allows you to focus on trading, while delegating routine to the system. Its implementation does not require a revolution in the company - it adapts to existing processes and improves them almost immediately.
- If, however, the company needs a comprehensive system that will also cover the back office, provide a single source of truth across all departments, and be the foundation for further scaling (opening new branches, introducing new business models, increasing employment without losing process control) - Odoo will be the right platform. Although it requires greater investment in configuration and changes in work practices, this pays off in the form of organized processes, better planning and decision-making based on complete data (sales, cost, operational) in one system.
Many companies may benefit from using both approaches simultaneously, with BaseLinker serving as the efficient “connector” to the external e-commerce world, while Odoo manages the organization internally. If well implemented, such a setup leverages synergy: BaseLinker provides speed and ready integrations, and Odoo ensures stability of internal processes and flexibility for growth.
On the Polish e-commerce systems market, Odoo and BaseLinker address different needs, but both share the same goal: to increase efficiency and scalability of online business. When used properly, both a comprehensive ERP and a specialized integrator can significantly contribute to sales growth, lower operating costs and improved customer service.
Final advice: Assess the maturity of your company and its development strategy. If you are at the stage of dynamic sales channel growth - first streamline them with BaseLinker. If you are reaching the point where internal process efficiency, profitability and control become more important - consider implementing Odoo. Remember also that implementing an IT system is not a goal in itself, but a tool - the key is to adapt it to your business model and align it with people and organizational culture. Both Odoo and BaseLinker can become powerful support for your e-commerce, provided they are implemented with real needs and the company’s future in mind.
SEO (ERP for eCommerce, Odoo, BaseLinker): With growing competition in the Polish online retail market, investing in the right ERP system for eCommerce is becoming a factor that distinguishes leaders from the rest. Both Odoo and BaseLinker increasingly appear in queries from entrepreneurs seeking a universal solution for managing online sales, inventory and accounting. We hope this comparison will help in making the right decision and show that the choice of an ERP system (whether it be Odoo, BaseLinker or a combination of both) should be based on a conscious analysis of functionality, scalability and fit for the specifics of the business. Implementing the right solution will translate into better e-commerce organization, customer satisfaction and readiness for future challenges - whether you plan expansion into new markets, product range growth or integration of online and offline channels. Choose wisely, implement thoughtfully, and your system will become a solid foundation for further growth. Good luck!
