Beauty in e-commerce

The online beauty industry is developing dynamically, and consumers expect not only a wide range of products, but also a personalized approach, availability of advice and a convenient shopping path. Aesthetics, trust in the brand and the ease of finding the right cosmetics adapted to the type of skin, hair or care preferences are of key importance.

Challenges in the Beauty Industry

The Beauty sector requires excellent product information management and engaging shopping experiences. A large number of product variants (sizes, shades, types of materials), high competition and the growing importance of customer feedback are just some of the challenges:

Management of a large number of product variants

The need to personalize the shopping experience

Maintaining a Consistent and Attractive Online Aesthetics

Management of promotional and loyalty campaigns

Integration of educational content (e.g. tutorials, reviews)

How can attomy help?

Implementation of e‑commerce

Quick launch or migration of the store with full data transfer and adaptation to the requirements of the beauty industry: variants of cosmetics, customization of filters, integration with loyalty systems. Attractive UX/UI design to support conversion.

Product Data Management (PIM)

Implementation of the PIM system (eg Akeneo), which allows the central management of information about cosmetic products: composition, purpose, photos, care advice and certificates. This makes it easier to manage different sales channels and ensures data consistency.

Process Automation (RPA)

Automate processes such as updating product availability, handling orders, invoicing and returns management, allowing you to focus on your marketing strategy and activities.

Consulting and foreign expansion

Support in the expansion of the brand to foreign markets — consulting on local trends, integration with payment and delivery systems, adaptation of UX and content.

Content & community management

Integration of CMS systems and educational content management platforms (e.g. blogs, video tutorials), which strengthens trust and supports purchasing decisions. Support for comments, ratings and UGC (user-generated content).

Analytics and BI

Deploy BI tools (e.g. Apache Superset) to track campaign performance, analyze purchase paths and segment customers. This helps to optimize the offer and increase customer retention.

According to the expert

“In beauty commerce, emotions and customer experience are the most important. With personalization, aesthetics and smooth service, we build loyalty and competitive advantage. Modern technologies allow us to do this in a scalable and efficient way.”

Marcin Rudzik

CEO & Co-Founder

Request a free eCommerce scoping session

What's next?

The expert contacts you after analyzing your requirements.

If necessary, we sign NDAs to ensure the highest level of confidentiality.

You receive a comprehensive proposal with an estimate and a schedule.

Thank you for contacting us!

Oops! Qualcosa ha insegnato il modulo.