Ibra Makeup is a dynamically developing Polish cosmetics brand, offering high quality makeup products, including professional brushes, color cosmetics and accessories. The brand has gained wide recognition among customers through its combination of professional product quality with affordable prices, as well as its strong and authentic social media presence. Faced with growing business needs, plans to expand into foreign markets and strive to provide the highest quality shopping experience, Ibra Makeup faced a strategic decision to change its e-commerce platform to a solution that is more scalable, flexible and offers broader integration possibilities.
The main challenge for Ibra Makeup was the limited functionality and scalability of the existing Shoper platform, which began to be a barrier to the dynamic development of the company and its growing aspirations. The key issues and needs that we identified together with the Client included:
It was crucial to maintain the continuity of the company's business and minimization of possible downtime and inconvenience for customers during the entire migration process and implementation of new functionalities.
It was necessary to move an extensive database (products with variants, categories, blog content, customer base, CMS subpages, configuration of URL redirects) without the risk of data loss and negative impact on the developed positions in the search results (SEO).
It was also very important to customize the look and functionality of the store to the latest UX/UI trends, providing intuitive navigation and a positive shopping experience on all devices.
Full integration of systems was an important part of automating key business processes such as: two-way synchronization of products and their attributes, real-time inventory updates, order submission, invoice generation and customer data synchronization. This is a crucial step in creating an effective eCommerce solution for a D2C beauty company.
The implementation was intended to ensure efficient handling of orders coming from multiple sales channels through integration with the Baselinker system, which aimed to optimize logistics and warehouse processes.
It had to be launched Shopify Markets for different currencies (PLN, EUR)to facilitate the purchasing process for international customers and support the foreign brand expansion strategy.
Ambassador Program aimed to strengthen the engaged community around the brand, increase its reach and generate sales through recommendation marketing.
.svg)
The attoma team completed the full transformation of the Ibra Makeup platform, supporting the Client's key business objectives through the following actions:
.png)
.png)
“Thanks to the flexibility of Shopify and the capabilities of partner applications, we were able to create a solution that not only meets the current needs of Ibra Makeup, but also prepares the brand for further growth and international expansion. The implementation of the loyalty program with UpPromote gave tremendous control over referral and commission tracking, which proved to be extremely effective for both the brand and the ambassadors.”
