Sport & Outdoor in e-commerce

The online Sport & Outdoor industry is gaining importance with the growing interest in active lifestyles and the purchase of equipment and sportswear online. Customers expect intuitive product search tools, reliable technical information, and fast and hassle-free delivery.

Challenges in the Sport & Outdoor Industry

Sports and outdoor products require not only a variety of presentation, but also accurate technical data and seasonality management. In addition, it is important to be able to easily compare models and sizes, which affects customer satisfaction and the number of returns.

Wide range of products and variants (sizes, colours, applications)

Seasonality and dynamic changes in demand

Management of technical and material specifications

The need for product configurators and search filters

Logistics of large products and delivery to the customer

How can attomy help?

Implementation of e‑commerce

Creation or migration of a sports or outdoor store, adapted to the specifics of the industry — support for many variants, functionality of filtering by disciplines, seasons and types of users (e.g. amateur, professional).

Product Data Management (PIM)

PIM implementation (e.g. Akeneo) allows you to efficiently manage complex technical data, photos, descriptions and size information. Facilitates consistent product presentation across multiple sales channels.

Process Automation (RPA)

Automation of order handling, stock updates, communication of shipment statuses and issuance of sales documents — key to efficient service and low error rates.

Personalization and recommendations

Recommendations based on preferences, level of progress, activity and shopping history — increase the value of your shopping cart and improve your shopping experience.

Integration with logistics systems

Integration with WMS and external logistics partners allows you to manage the delivery of large-sized products (bicycles, tents, fitness equipment) and their availability in real time.

Consulting and international expansion

Support in foreign expansion, localization of the store for EU/UK/US markets, integration with payment and delivery systems and analysis of local sports trends.

According to the expert

“In sports e-commerce, the most important thing is trust in technical data, availability and convenience of shopping. E-commerce technologies allow us to precisely meet the expectations of both the weekend tourist and the professional athlete.”

Marcin Rudzik

CEO & Co-Founder

Request a free eCommerce scoping session

What's next?

The expert contacts you after analyzing your requirements.

If necessary, we sign NDAs to ensure the highest level of confidentiality.

You receive a comprehensive proposal with an estimate and a schedule.

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