Free eCommerce P&L Template

Calculated revenues, margins, returns, operational costs, and advertising budgets—all in one clear file. Download the free P&L template and start making data-driven decisions.

Free Template Ready for Commercial Use

What’s included:
Monthly P&L with key KPIs (CR, AOV, returns, and COS).
Month-by-month advertising budget plan.
Clear "Overview" dashboards with summaries.
Step-by-step instructions

A complete, fully free P&L template for eCommerce: fill in the marked fields, and the rest will populate automatically.

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P&L Template Features

The free eCommerce P&L template from Attomy is an automated spreadsheet presenting the profit and loss statement. It includes data such as:
Monthly P&L: You enter key data (traffic, CR, AOV, returns, and COS), and the rest calculates automatically.
Advertising Budget: A plan for each month plus its impact on sales. Easily test various scenarios.
KPIs and Margins: Automated KPIs and margins after factoring in returns and operational costs.
Overview Dashboards: Ready-made summaries for the board and investors—no copy-pasting required.
Step-by-Step Instructions: The spreadsheet guides you step by step. You only fill in the fields highlighted in blue.

Frequently Asked Questions

You will receive a link to a Google Sheet, allowing you to create your own copy of the template..
Absolutely. To maintain the core functionality of the template, simply edit the assumptions highlighted in blue. If you need more advanced options, such as additional formulas or categories, you are completely free to add them.
The template is designed for budget planning and does not require historical data. However, you can easily input your current data to track your plan's execution and performance.

Download the free template and check the key P&L metrics and advertising budget efficiency of your eCommerce your eCommerce.

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