Agriculture in e-commerce

The agriculture industry in e-commerce is growing dynamically with the growing need for easy access to machinery, fertilizers, plant protection products, and livestock and crop products. Farmers and entrepreneurs in the agribusiness sector are looking for convenient platforms for placing orders, transparent product information and tools to support purchasing decisions.

Challenges in the Agriculture Industry

Online sales of agricultural and agrochemical products require not only precise management of technical data, but also adaptation to the requirements of seasonality, large-scale logistics and the needs of institutional and individual customers.
Complex product data (e.g. formulations, dosages, machine compatibility)
Seasonality of sales and planning of deliveries in specific time windows
Large-scale products and specialized logistics
Various purchasing models: B2B, tenders, wholesale purchases
The need for education and substantive support in specialized purchases
How can attomy help?

E-commerce platform

Implementation of an online store taking into account the specifics of the agricultural industry: segmentation of customers (farmers, breeding companies, cooperatives), presentation of products by crop, season, use. Handling wholesale orders and price negotiations.

Product Data Management (PIM)

Centralization of product information: composition, purpose, doses, instructions for use, certificates — in the PIM system (e.g. Akeneo), which ensures data consistency across multiple sales channels.

Process Automation (RPA)

Process automation: invoice generation, supply management, seasonal reminders, product documentation management (labels, safety data sheets), which facilitates the daily service of customers in the agricultural industry.

Analytics and BI

Implementation of BI tools for seasonality analysis, demand forecasting, product rotation and logistics optimization on a regional or national scale.

Support for B2B and B2C models

Construction of functions for servicing business contractors: company registration, individual price lists, orders with deferred payment deadlines and integration with ERP systems.

Consulting and international expansion

Support in the sale of agricultural products on international markets — localization of product data, handling of legal and logistical requirements in the EU, UK and other regions.

According to the expert

“E-commerce in agriculture is not just an online store — it is a system supporting the farm in planning, purchasing and logistics. By integrating data and automating processes, we can make real improvements in efficiency and cost savings across the supply chain.”
Marcin Rudzik
CEO & Co-Founder

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