Akeneo PIM

Akeneo is a leading product information management (PIM) and product experience (PXM) platform designed to help brands, manufacturers, distributors and retailers centralize, enrich and distribute high-quality product data across all sales channels and customer touchpoints.

With its flexible data model and intuitive interface, Akeneo enables efficient management of even very complex catalogs, reducing time to market and building consistent, engaging shopping experiences.

Benefits of implementing Akeneo

One source of truth and data consistency

Data centralization eliminates inconsistencies and ensures that customers receive accurate and consistent information across all channels.

Increased team productivity and efficiency

Task automation, streamlined workflows, and easier collaboration relieve marketing, product, and e-commerce teams, allowing them to focus on strategic tasks.

Improving the quality of product data

Validation, enrichment and quality monitoring tools lead to more complete, accurate and attractive product information.

Scalability and flexibility

The flexible data model and platform architecture allow you to support growing catalogs (up to hundreds of millions of SKUs) and adapt to changing business needs.

Akeneo features

Centralization and management of product data

Collecting and consolidating product data from different sources (e.g. ERP, vendors, files) in one place, creating a “Single Source of Truth”. It includes cleaning data to eliminate duplicates and inconsistencies.

Flexible data modeling

Ability to create advanced data structures using attributes (text, numeric, date, T/N, select, measure, etc.), product families, variants, hierarchies, and reference entities to accurately map complex catalogs. Support for UUIDs and optional SKUs.

Product data enrichment

Complement and optimize product information, including creating compelling descriptions, adding attributes, categorizing, linking products, and managing translations into multiple languages. Using AI to generate, enrich and translate product content.

Digital asset management (DAM/PAM)

Built-in Asset Manager (or integrations with external DAM systems) to manage media assets (images, videos, documents) associated with products, including their organization, enrichment, transformations (e.g. resizing, resolution), and sharing.

Data quality control and validation

Tools for monitoring data quality and completeness (e.g. dashboards, quality metrics), validation rules, and workflows with an approval system and change tracking (versioning) to ensure accuracy and consistency of information.

Automation and workflows

Ability to automate repetitive tasks such as bulk attribute updates, import data transformations, category updates (Rules Engine). Define user roles, permissions, and tasks to improve collaboration and manage the enrichment process. There is also a range of configurable ways to import data from multiple sources.

Location and omnichannel management

Easily adapt product information to the requirements of different markets (location, currency) and sales channels (e-commerce, mobile, print, marketplace, social media). Proprietary Akaneo Activation feature facilitates the distribution of data to various customer-product touchpoints.

Integrations and extensibility

Open platform with extensive API and app store (Akeneo App Store with more than 250+ apps) enabling integration with other business systems (e-commerce, ERP, CRM, DAM, vendor tools). An open-source version (Community Edition) is also available

Expert comment

“Akeneo is a platform that is revolutionizing the way we manage product information. It enables companies to create consistent and engaging product experiences across all channels, which translates into increased sales and customer loyalty.”

Zbigniew Augustyniak

Senior Business Consultant