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The transformation of trade is ongoing. For years, I have observed new technologies changing e-commerce, logistics, and even how we define the term "product." One of the newest and most future-proof trends is digital product passports - also known as Digital Product Passports (DPP).
A digital product passport is a solution that has the potential to revolutionize the way we buy, sell, and manage products. But at the same time - it isa considerable challenge, especially for small and medium-sized companies.
A digital product passport is a digital information card for a given product - containing data on its origin, materials, production processes, environmental impact, repair options, reuse, or recycling. It is available, for example, via a QR code, NFC chip, mobile application or integration in an online store.
It is not just a "2.0 label", but a complete product history, transparent and easily accessible - for both consumers and regulators.
At a time when consumers are increasingly asking"is it really eco?", digital passports allow for verification, not just trust. From an e-commerce and sustainable trade perspective, this is a huge step forward.
Although the potential of digital passports is large, it is impossible not to notice thatimplementing them is a real challenge - especially for SMEs
Small businesses often:
From my conversations with entrepreneurs, it follows that many companies want to act more responsibly - but simply don't know where to start.
Fortunately, there are solutions that can really help in this transformation - PIM (Product Information Management) systems. One of them is Akeneo – a tool that allows you to centralize, organize and manage all product data in one place.
The PIM system:
For SMEs, this is a particularly valuable tool because iteliminates chaos in Excel sheets and accelerates the digitization of data about products – which is the basis for implementing digital passports.
Don't wait for new regulations – start by organizing product data. Here are some steps I recommend to companies that want to prepare for DPP implementation:
The digital product passport is more than just a technology - it is a change in the philosophy of thinking about trade and business responsibility. On the one hand, a huge opportunity to build trust and transparency, on the other - a real risk that smaller companies will be left behind.
That is why I hope that digital passports will not become a tool only for large corporations. Thatgood practices, standards and support for SMEs will be created to make this transformation inclusive and fair.
Because sustainable trade is not a trend. It is a necessity. And digital product passports can be one of the most important steps in this direction – if we can implement them wisely.
