Wicker is a Polish family-owned company that has been operating for 35 years. It is deeply rooted in regional wicker craftsmanship, which boasts over 150 years of tradition. For years, it has successfully sold its products in European markets through the Amazon marketplace, and by supplying them to retail chains such as Intermarché and Auchan.
Despite robust B2B sales and a strong presence on marketplaces, Wicker lacked its own eCommerce channel. The company's owners decided to launch a new direct-to-consumer (DTC) sales channel – allowing them to operate without intermediaries, maintain close contact with target customers, and gain greater control over pricing and brand image.
Wicker required comprehensive support for its eCommerce digital transformation. This involved preparing the company for the upcoming changes, establishing appropriate processes, implementing effective product information management, building a modern online store, and expanding the team. All these steps were crucial for laying the foundation for long-term growth within the new sales model.
While Wicker products were available on Amazon and in retail chains, the brand did not have its own online sales platform for directly building relationships with end customers.
The company had limited control over how its products were presented on marketplaces. This sales model made it difficult to manage margins and create a consistent brand image.
Limited integration necessitated manual handling of processes, including offer entry, sales documentation, and order fulfillment. This opened the door to errors and delays.
The existing sales system was not equipped to handle multiple markets and business models (DTC, B2B, marketplace). Scaling operations necessitated building a new tech architecture and reorganizing the team.
.svg)
Attomy was selected as Wicker's digital transformation partner due to its comprehensive service offering. Our objective was to unlock further business scaling for Wicker, across both B2B and D2C channels. The key to achieving this was a deep understanding of the company and extensive business support.
“We chose attomy because the comprehensiveness of their services was crucial for us. It wasn't just about implementing eCommerce. We wanted a secure, robust business foundation for future growth. We needed a strategic eCommerce partner.
With the attomy team, we didn't just implement a Shopify store and PIM. We're digitalizing all our processes, handling team recruitment, and managing document flow – all integrated into a single eCommerce ecosystem. For us, this structured approach and implementation mean greater control over product, pricing, and margins, ultimately leading to increased profitability.”
Wicker is an example of a company with an excellent product and enormous DTC potential. Even before its digital transformation, it was already successfully selling its products through B2B channels and marketplaces. The opening of a DTC channel marks a new chapter in the company's history. Thanks to modern eCommerce tools and attoma's support, their products can now reach new customers worldwide, allowing the company to grow and uphold a remarkable family and regional tradition.
