Key factors driving digital transformation of the store
Changes in consumer behavior and technological development have a huge impact on the e-commerce market. Today, customers expect convenient, personalized shopping experiences at every stage - from an intuitive interface (UX) to an efficient basket and payments. As a result, the role of UX and personalization (e.g. product recommendations) is growing, as well as multichannel: over 65 thousand stores in Poland use the omnichannel strategy, combining online and offline sales. Automation and analytics are also key: systems such as Shopify Flow and hundreds of applications automate work (e.g. notifications of low stock levels, customer segmentation or sending newsletters). Process automation translates directly into business results - a well-configured data flow between the store, warehouse, CRM systems and marketing tools allows for a significant increase in revenue. Examples from market reports confirm that Polish e-commerce is forced to cope with "dynamic changes in consumer behavior" and growing requirements for shopping convenience. Expectations regarding payments and logistics are also growing - BLIK's popularity reaches 68% of buyers, and as many as 81% of customers choose deliveries via parcel lockers. All this is driving retailers to move to flexible platforms that respond quickly to these trends.
- Changing customer behavior: they demand fluid, mobile, and personalized experiences, which forces investments in UX and marketing automation.
- Omnichannel: customers shop online and offline in parallel, and e-stores increasingly integrate sales channels (statistics confirm the growing popularity of the omnichannel strategy).
- Process automation: tools for automating marketing, service, and logistics (e.g. Shopify Flow for Plus plans) are standard, which helps reduce manual activities and errors.
- New technologies: AI and analytics help personalize offers and forecast demand, which helps improve conversion rates.
Stages eCommerce digital transformation (Shopify migration)
The process of digital transformation in e-commerce can be divided into several key stages. For example, Shopify-based implementations by partners like attomy include:
- Needs analysis and strategy – understanding the client's business and technology requirements.
- Data migration – exporting and importing all products, orders, customers, and content from the existing platform.
- Store setup and integrations – customizing the store template, integrating with external ERP, CRM, payment, and marketing tools.
- Testing and optimization – thoroughly checking for correct operation, SEO migration (301 redirects), and performance before launch.
- Launch and post-implementation support – go-live of the new store, training of the client's team, and ongoing technical support after launch.
Each of these steps requires close cooperation with an experienced project team. For example, attomy as Shopify agency is involved in every step, from module selection through migration to post-sale optimization, so customers can quickly take advantage of the new platform.
The role of the Shopify platform as a transformation tool
The Shopify platform plays a key role in the digital transformation of online stores. It is a cloud-based SaaS solution that provides flexibility and scalability not found in traditional on-premise systems. As the CEO of attomy notes, "Shopify is a great platform for virtually any eCommerce business. You can easily scale it as your business grows." Switching to Shopify means access to a vast ecosystem: hundreds of ready-made applications in the Shopify App Store and built-in integrations with payment, courier, ERP and CRM systems, which guarantee smooth data flow and process security.
Shopify also makes it easy to automate both marketing and internal processes. With tools such as Shopify Flow (for Plus plans) and a wide range of applications, you can "click" your own business rules - e.g. automatic notifications of low stock levels, customer segmentation or sending dedicated marketing emails - without the need to write code. Such solutions allow you to optimize your team's work and significantly speed up customer service. In addition, Shopify guarantees high security standards, reliability, and 24/7 global technical support, thanks to which the e-store operates stably even with high traffic and expansion into new markets.
Key features of Shopify as a transformation tool are:
- Flexible and scalable architecture - a cloud-based Shopify store can be quickly expanded with additional functions, currencies, or regions, which facilitates international expansion.
- Integrations and an open ecosystem - native support for integration with ERP, CRM, warehouse, payment systems, and thousands of external applications streamlines management of the entire sales process.
- Process automation - built-in mechanisms and extensions enable automation of repetitive tasks (e.g. marketing, customer service, etc.) orders), allowing you to focus on your sales strategy.
- Advanced analytics tools – Shopify offers sales reports and analytics, as well as the ability to connect external BI/CRM systems, helping you make business decisions and optimize conversions.
Additionally, for projects that require a custom interface, you can use the headless commerce architecture. The Hydrogen framework (based on React) has been updated to React Router 7 and supports middleware, which allows you to create advanced store front-ends. Shopify also provides ready-made web components (Storefront Web Components) and the ability to create your own themes using <script> and <style>, which further expands the possibilities of visual personalization of the store.
Key areas of eCommerce transformation
- Logistics and fulfillment - modernization of the supply chain, integration with courier companies and parcel lockers. In Poland, 81% of customers choose parcel lockers as a way to receive parcels, which is why stores provide full automation of order management and shipment tracking. Environmentally neutral solutions are also becoming increasingly popular (e.g. bicycle deliveries in cities).
- Payments – implementation of local and global payment methods. The latest reports show that the leader in Poland is BLIK (68% of users), and the popularity of deferred payments (BNPL) is also growing. Shopify allows you to easily integrate these methods (e.g. Tpay, BLIK, Przelewy24, PayU, Stripe, PayPal, as well as advanced price and currency management solutions in the Plus plan). Support for new payment options leads to increased conversions and facilitates entry into foreign markets.
- CMS system and headless architecture – flexible content management for stores. Thanks to the modern Shopify theme editor (with block preview, section copying, settings search, etc.), making changes to the appearance becomes quick and intuitive. For demanding projects, it is possible to use headless commerce: developing your own front-end (Hydrogen) or implementing a PWA application, separating the presentation layer from the e-commerce logic.
- Product and warehouse management - effective use of the product catalog. The platform supports inventory synchronization, offer filtering, and intelligent resource organization. Dedicated PIM (Product Information Management) solutions are also becoming increasingly popular, which streamline the cataloging of thousands of SKUs.
- CRM and marketing automation - integration with CRM tools and marketing systems. Shopify can communicate with external CRMs (e.g. Creatio CRM/BPM) and automate e-mail/SMS campaigns. The implementation partner adapts these tools to the store processes, which ensures consistency of communication and more effective customer segmentation. Automations (e.g. notifications about abandoned carts, centralized promotional campaigns) increase engagement and average order value.
Examples from attomy's portfolio
- CaseWise transformation - a project for a technology brand, which consisted of creating a personalized store and a dedicated product app in Shopify. The resulting modern, visually appealing interface is consistent with the company's image, and the optimized case personalization app significantly improved the speed of operation and configuration options. The result was: a simplified personalization process that increased customer engagement, an expanded range of cases for many device models, and an increase in sales thanks to better UX.
- Texpol omnichannel transformation – Texpol, previously selling exclusively in brick-and-mortar stores, launched a comprehensive e-commerce channel with Attomy, integrated with the ERP system (Comarch XL). Examples of effects: rapid entry into the online market, building e-commerce competences within the company, sales diversification, and optimization of operational processes (product data management, automation). Thanks to this, Texpol has gained a wider sales reach and new business flexibility.
Recommendations for store transformation
Digital transformation should be started in advance – e.g. when the current platform begins to limit growth or we plan to expand into new markets. It is worth approaching it methodically, using the experience of experts. Here are a few rules:
- Data preparation – before migration, clean and organize the data (categories, descriptions, photos) and synchronize inventory. Pay special attention to SEO behavior: prepare a 301 redirect map for all old addresses so as not to lose your previous visibility in Google.
- Choosing an implementation partner – choose a company with documented experience (references, case studies) and both technical and business competences. The partner should ask questions about your goals and propose improvements, not just implement the project "schematic". Check whether they provide comprehensive support – from analysis to post-implementation support – and transparently communicate the progress of work. Do not be guided only by the lowest price; a better range of services and quality of implementation will translate into migration security.
- Project management – appoint an internal team (or project manager) who will prepare the company for the changes: inform employees about the plans, conduct training in the use of the new store, and ensure deadlines are met. Plan a testing phase and, if possible, launch your store outside peak hours to minimize the risk of disruptions.
- Expectations and ROI – remember that implementation is an investment that can quickly pay off. After migration, the store is more stable, faster and adapts to international traffic, which in itself increases sales. Additionally, UX improvements, new integrations and automations usually significantly increase conversion. If you want to continue growing, scale more easily and satisfy your customers, a Shopify-based transformation implemented with an experienced partner is a step in the right direction.
E-commerce digital transformation is therefore a complicated but fully feasible process – properly carried out, it allows you to obtain a modern, efficient online store and a solid foundation for further development. Cooperation with an expert implementation company (e.g. attomy) guarantees the security of changes and the achievement of business goals, thanks to which the transformation becomes an investment that really increases your competitive advantage.
