E-commerce automation has been gaining importance for years. According to forecasts, the global retail automation market is expected to grow from $12.2 billion in 2021 to $33 billion by 2030. Online retail companies will have to face not only growing competition, but also dynamically changing consumer and technology expectations. What solutions will dominate in the coming years? What steps should be taken to ensure that sales automation is not just a fad, but a real tool for increasing efficiency? In this article, we will try to answer these questions by looking at five key e-commerce automation trends for 2025.
If your company hasn't had the opportunity to familiarize itself with RPA (Robotic Process Automation) yet, 2025 is a good time to catch up. In short, RPA is a technology that allows for the automation of business processes using software "robots". In eCommerce, this approach has huge potential - from automatic invoice generation, through order processing, to integration with warehouse and CRM systems.
In 2025, RPA will become a key element of every online store that wants to provide faster, more efficient customer service. Instead of engaging employees in repetitive, time-consuming tasks, "robots" will do it for them - non-stop, without errors, without burnout. This means faster sales processes and savings that can be allocated to more strategic activities.
An example from our practice: among medium-sized online stores, a popular solution is the implementation of RPA for automatic handling of returns. Thanks to this, the process is significantly shortened, reducing employee involvement to a minimum.
Automation of digital commerce is nothing more than the integration of all sales channels in one ecosystem. Today, customers no longer buy on just one platform - they shop on websites, in mobile applications, via social media, as well as on marketplace platforms such as Allegro or Amazon. To control this complex system, data integration and process automation are necessary.
The right eCommerce platform will help automate processes such as updating stock levels, synchronizing prices, or handling payments in various sales channels. Another key integration will be the connection with sales analytics and optimization tools, thanks to which managers and store owners can constantly monitor the effectiveness of individual channels and make good business decisions.
Example: A typical solution that Polish stores reach for at the beginning of their career is BaseLinker, as a basic platform focusing on integration with marketplace platforms. It is free up to 100 orders per month. However, you need to be prepared for the fact that with rapid growth, the costs may be relatively high. Many of the projects implemented by our experts included migration from BaseLinker. If you are interested in what is worth migrating to from BaseLinker, we invite you to our free eCommerce consultation.
BPMN (Business Process Model and Notation) is a standardized way of graphically presenting business processes. It allows you to model, analyze, and optimize processes in a way that is understandable to both technical and non-technical users. Thanks to this, BPMN enables collaboration between business and IT teams, eliminating misunderstandings resulting from differences in process perception.
In eCommerce, BPMN becomes invaluable when it comes to understanding which processes in the company require automation. It can be used to visualize processes such as order processing, warehousing, or delivery, allowing you to identify bottlenecks and areas for optimization.
We can expect this trend to develop, and in 2025, more and more online stores will use BPMN to create process maps. This will make it easier to indicate where automation can be implemented, as well as how to change processes in real time to better meet market needs.
Personalization in eCommerce continues to gain popularity. We have become accustomed to customized product recommendations and simply expect them from the store. Today, however, true personalization is about more than that. Thanks to process automation, online stores will be able to offer even more personal adjustments using artificial intelligence and machine learning algorithms.
Example? An online store can automatically adjust its offer to the individual needs of the user by analyzing their previous purchases, searches, and activity on the site, and exploring non-obvious relationships between products, the user's purchase history, and demographic data.
At attomy, we work with companies that already use advanced automation in their recommendations. According to McKinsey & Company report, personalization can increase companies' revenues by 10-15%, with individual results reaching up to 25%, depending on the sector and the ability to implement these activities.
If you want to learn how to best start implementing automation, sign up for the waiting list for our latest eBook: "Integrations and automations in eCommerce: 4 processes worth starting with."
eCommerce automation allows you to increase efficiency, improve customer experience and optimize costs In 2025, when the eCommerce market will be more competitive than ever, only those companies that effectively implement the latest automation technologies will be able to maintain their position in the market.
Get started now by analyzing the processes in your online store and making changes that will allow you to use the full potential of automation. And if you need support, attomy experts are ready to help you identify opportunities and discover solutions tailored to your needs.
