Sportowybutik.pl is a Polish online store offering sports apparel and footwear from well-known brands. For years, it has operated on the Shopify platform in a B2C model, targeting active customers who value comfort, style, and high quality. The store's team regularly invests in optimizing the shopping experience to increase conversion and marketing effectiveness.
Although the store operated on Shopify, the Sportowybutik.pl team was not fully utilizing the platform's potential. The existing theme was outdated, and content and process management required complex manual work. As the business grew, these issues became increasingly apparent, and the limitations negatively impacted daily operations and business results.
It became clear that for further development, it was necessary to migrate to Shopify 2.0, improve UX, and implement new features to boost engagement and sales.
The store was running on an older theme version, which limited editing and development capabilities. It lacked features typical of Shopify 2.0, such as modular sections, automations, and new content management options.
The store's structure required improvements – from product filtering to homepage layout and product pages. One of the main challenges was to enhance user comfort and simplify the purchasing process.
The store needed tools for automation and streamlining key processes (Shopify Flow, Shopify Mail).
A significant problem was the absence of popular features, including a wishlist, cross-selling, and tools for flexible management of promotional campaigns.
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Sportowybutik.pl chose attomy as its technology and consulting partner. Our task was to guide the store through the migration to a new Shopify 2.0 theme and implement a series of optimizations to improve both user experience and team workflow. The collaboration also included strategic support for further eCommerce development.
"The attomy team helped us migrate to a new Shopify 2.0 theme and organize the entire store from a technical and UX perspective. This allows us to respond faster to customer needs, implement new ideas, and better manage our offerings. Attomy is a partner who understands the specifics of eCommerce and can get more out of an existing store."
"Sportowybutik.pl is an example of a mature store that didn't need a revolution, but a smart evolution. Migrating to Shopify 2.0 and utilizing automation tools helped increase operational efficiency and prepare the brand for subsequent growth stages. It's a great example that working on an existing store can yield real business results."
