Voltmax
Thanks to the marketing automation solution in Odoo, the client gained a cohesive working environment that supports customer service, quotes, orders, and documents in a single system.
Odoo Marketing Automation for Voltmax
Home & Garden
B2C
Voltmax is a Polish company operating in the renewable energy sector, specializing in photovoltaics, heat pumps, energy storage, air conditioning, and electrical installations. The company positions itself as a partner supporting individual and business clients in their energy transition, offering comprehensive solutions ranging from consulting to installation execution. It has delivered panels to over 7,000 homes and 400 businesses, and its clients' installations have generated a combined total of over 60 GWh of energy.
Voltmax has an online store operating at shop.voltmax.lu, managed within a multi-company structure. Online sales are handled in an Odoo 19 environment, in an English-language instance configured for e-commerce, transactional communication, and marketing activities. This required the precise setup of sending domains, aliases, and communication rules for various entities within a single Odoo instance. The key challenge was stabilizing email delivery so that transactional and marketing communication would be handled correctly, consistently, and in accordance with the client's domain configuration.
The second important area was organizing the process of obtaining marketing consents. The client wanted to automate newsletter sign-ups in a GDPR-compliant manner based on a double opt-in, while simultaneously using this moment to trigger a first purchase through an automated discount code.
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The project required integrating several Odoo elements: Marketing Automation, mail configuration, loyalty programs, Server Actions, HTML email templates, and scheduled automation mechanisms. It was also essential to diagnose Odoo's limitations regarding the "Send From" field in marketing automation templates and sender filtering in a multi-company environment.
We configured the key elements of communication and marketing automation in Odoo 19. The work covered both the technical and process layers—from mail setup and double opt-in logic to the complete workflow of generating and sending discount codes. The project created a stable foundation for future marketing automation scenarios in Odoo. Voltmax can now develop further campaigns, segmentations, promotions, and communication paths, utilizing the well-organized mail configuration and discount programs.
